City Winery Riverwalk
Re-brand of City Winery Riverwalk.
Problem: City Winery Chicago at the Riverwalk has a long name and uses a very complicated logo, therefore it is not used consistently throughout products/services. The brand identity steers away has no connection to the brand personality. The website does not provide enough information.
Goal: Create a new and updated identity to better fit in with the brand's core values and brand personality.
Solution: A shortened name logo that is simple yet fun... that stands out yet also works in the middle of a corporate, business driven location.
// Programs used: Adobe Ai + Ps
Logo
menu
patterns
website concept
