Transformations Plastic Surgery

Marketing and campaign strategy done for Dr. Pryor of Transformations Plastic Surgery.

Problem: Transformations lacks cohesion & a solid brand identity; however, the real problem is the fact that the clients don't want to disclose their procedures with others.

Goal: Increase awareness of med spa services that Transformations offers, reposition the brand to highlight the med spa business & convince potential clients to get non-surgical cosmetic procedures.

Solution: Motivate people to talk about their cosmetic procedures and change the conversation by making cosmetic procedures less taboo.

// Programs used: Adobe Id + Ps + Ai

Transformations Plastic Surgery

Advertisement : Billboards / mall / amtrak train station / gym

Secrets Campaign : Scratch-off magazine insert / website page / instagram post

Snapchat filter

event invitation

Referral program gift cards

Transformations Marketing & 360 Campaign Plan Book